Well the time has come and gone, and it looks like the site, well, blew up. Check it out.
http://www.ilovebees.com
Not quite sure what its all about as I can't read what it says, but this is all very anti-climactic if you ask me.
Edit - Never mind. Something is there and I will check it out now.
Edit Edit - Interesting. If you click where it tells you not to, it takes you to a page that basically is a list of user names. If you click on "jersey" you will download a short dialogue bewteen what seems to be a human and a Cortana-like AI program.