[GameMaster]

Yep. Knowing the character you're guiding is essential to true enjoyment. You can sit here and tell me that controlling unknown Sims, Medal of Honor man, and Battlefield soldiers is just as fun as controlling Mario, Link, or MegaMan but I know just as well as the next man that it's just a filthy lie to defend an impersonal gaming company. The games that receive 9's and 10's or get labeled as 'Legendary' or 'Platnium One Hit Wonders' are all games with well known lead characters. It's not brain surgery, just a simple, well known formula: Humans associate better with things they know then things they don't know.