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Originally Posted by The Strangler
Honestly, anyone who thinks that Microsoft unveiling the Xbox 360 (ugh, hate that name) on TRL is a bad idea doesn't know the first thing about marketing. Microsoft knows where the money is and their target audience, and thats the same market that TRL destroys when it comes to youth/teen demographics. Plus, its a live show, so it makes more sense to unveil it there than interrupt a pre-taped show.
Where would it be smarter for them to unveil it? Saturday morning cartoons? 60 Minutes? Nightline? Sesame Street? Or GOD FORBID... G4 Tech (and mediocre boobies) TV?????
No... TRL makes the most sense and will gain them the most hype.
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i'd agree that mtv is a good place to unveal it. but never knew it was on TRL, must of missed that when reading on all this heh. I cant say tho thats the best place, young teen girls arent really thier target audience. i mean i guess its a good a place of any on MTV cuz where would you put it? Live TV is the best as you said. I just dont think as much of thier target audience watches that as they'd like or think.