[Perfect Stu]

Originally Posted by The Strangler

This move is about media attention, both mainstream and internet. If the PS3 was released with Microsoft offering only standard, everyday titles at that time all you would hear about is the PS3 launch. Halo is the only Franchise that MS has that will be able to grab a good bit of hype and attention at that time. This way, it won't be all PS3, all the time in the news and forums. It won't hurt Sony in sales, but it will keep the 360 from falling of the face of the earth during the PS3 launch. In the gaming world, perception is reality. Releasing Halo 3 at that time will remind people that the 360 is a serious competitor, and by doing so it will be.

I thought the move was pretty obvious and an easy marketing call. Can't really see where people would have problem with it or think its an ineffective strategy.