Well OS X has been out a LONG time. They had the public beta period, then they released 10.0 which was slow as hell. Finally like a year ago they released 10.1, which was finally useable as a primary OS.
They didn't even charge for the 10.1 upgrade. Could just walk into an Apple Store and get it. They could charge for OS 10.2, but since the whole OS only costs $129, I doubt they will, and it's not a huge upgrade, which would warrant a new purchase.
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