Re: Rumor: Leaked minutes from Sega/Sony meeting reveal PS2 and Dreamcast on PSN, muc
Selling systems and making little to no profit is not a risk. It's rather common practice if your name isn't Nintendo. They idea is that they make the money off licensing and accessories. As well as just name acknowledgement.
Disney doesn't make a lot of money off tickets to their Broadway musicals. A lot of times, they lose money. But it's about market real estate then anything else.
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