[BreakABone]

Hmm, well the price was a risk, but don't think for the reasons you think... anyhow.

I think Sony's biggest risk/blunder/whatever was putting as much faith in Hi-Def adaption rates as they did. I mean the price would have been a lot cheaper or cheaper somewhat without the inclusion of blu-ray, I mean sure an add-on would have been a pain, but gives the people who want it the option to shell out some money.

Granted, I assume they expected a repeat of the Ps2 where being a DVD player helped push it early on in the generation, but blu ray while awesome still hasn't caught on.

If you sell a product at a 150 dollar loss, and it is still way over the average market value for a console especially a successful one, I wouldn't consider it a risk as much as dumb business, but that's me.