It must be several regions if they actually announced in on their Facebook, I would think.
I actually do shop at Gamestop... I hate the corporation, but the guys at the local one I go to are super friendly. I'm even on a first name basis with the regional manager here in Lexington - he gave me a Jack Sparrow Lego a few weeks ago.
They're really the only reason I go there though, if it wasn't for them I'd be preordering and buying all my stuff on Amazon.