Sega has potential, but it's clear that they are struggling to find points that they can capitalize on.
DC ports, Arcade ports, Sega Sports, Online Game, Franchise games, 16-bit Revivals, etc...
Nothing is taking great effect. The little that does take effect(SA, SMB, VF4) is held back by what doesn't.
Also, they are too damn concerned with EA, and the "need" to pump out games in large quantities, rather than do what they WERE known for. Making great games! I can't say I'm sorry for them, who da fuk told them to stoop to EA's level? You don't better a company by mimiking their exact moves(flooding the market with average to good games). Be yourself, deliver those games that the industry take note of.
If I were an investor, I wouldn't expect Sega's situation to change anytime soon. Reaons being; Sega probably realizes by now that they have to start truly ambitious and quility projects. By doing this, it'll take time. That would mean enduring a few quarters turning little to no profit. As a result, they are forced to release many games in between(being a top publisher and all). These games can only afford to be stuff they can quickly spit out. Meaning, expect a lot of ports, sport games based on slightly enhanced engines, and mediocre games. And guess what?
*You end up with the SAME problem all over again.*
Their success comes down to two things; management and sacrifice.
Management:
If Sega HAD(they do as of recently) a similar organization to Nintendo of Japan -- where a head group makes dessions on what projects to start, and monitors their progress and quality -- There's no way they would be in this mess now. Instead, they put quantity over quality, and allowed their development houses to handle project in a manner 3rd party would. Independently. Not good!
Sacrifice:
Take a hit and start with a fresh strategy. Sega started off on the wrong foot. (Excepting money from MS over sh!ty deal won't help their situation either). To get back on it's feet, they may have to take a hit due to a drought of games in effort to perpare truly great projects. Thus, a sacrifice! After that, forget about the QUANTITY race with EA, put quality over quantity and consentrate on better games like they did in the past. Only then, will things change.
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"... I [Christ] am come that they might have life, and that they might have it more abundangly."
-- John 10:10
Blessed is he who hath tasted, understands, and can testify that this is true. Glory to God!
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