Well i saw the first X-BOX advert yestarday, it started off with a woman giving birth. The Baby suddenly burst out and then was flying through the sky, as the baby flew through the sky, it began to age and eventaully turned into an old man. And then landed in a graveyard. It didn't just land, it smashed into a grave (Nice touch). Then the words 'Lifes short' come up, followed by 'Play more' then the X-BOX logo came up. I saw this advert yestarday, i don't know when it first started to on TV. But it couldn't have been to much before then.
Well heres all the news on Nintendos advertising strategy plan, there will be 'cube club' events as there were in america. Full details
here. And even more on there advertising is
here, TV advertisments is said to start mid-march. Which is then same time X-BOX launches. And Gamecube launchs a month and a half after that. That ani't bad, they really do intent to keep awareness high. I've seen in-store advertising begin to rise as well, obviously not as much as X-BOX. But now X-BOX and GAMECUBE adverts are stacked right next to eachother. And in-store advertising is said to get a lot higher. But i expect stores will have more X-BOX adverts around X-BOX launch to sell the system. But after that they can fill the stores up with GAMECUBE advertsing. Which i expect will happen, to help build up hype and awareness for the console. In the long run, X-BOX's 1 1/2 month led wont make much difference. Off course PS2's 1 1/2 year led will, and has. But it all depends on the sales over the next 3-4 years.
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