In his new music video by the Arcade Fire, Google Chrome users are given the opportunity to input the address of the home in which the grew up in which is then integrated with the browser/music video itself, resulting in a highly unique and customizable viewing experience. I tried it out myself and was pretty impressed. Also look forward to how they make use of the "Write a letter of advice to your childhood self" feature in the future.
Check it out
The Wilderness Downtown