X-Box sales in Europe!!

[Angrist]

I guess this is what Cube-Europe was talkin bout:

Early in the morning on March 14, a major retail chain named Media Markt launched a nationwide TV campaign in which it announced it is selling the Xbox for the retail price of 399 euros ($352) instead of Microsoft's suggested retail price of 479 euros ($423). This price drop caused a major uproar in the industry, with many other German retail chains following suit, resulting in zero profit for individual retail outlets. Media Markt's strategy was to lure gamers into their stores in the hope that they'd buy more games or peripherals for Microsoft's debut console. Naturally, smaller stores had to stick to their pricing and couldn't give price reductions to people who preordered the console.

"We'll analyze the situation but retail prices are the trade's decision," Microsoft Germany's director Hans Stettmeier told industry paper MCV in response to the price drop. "We can't and won't interfere with that." Official distributors are now working with smaller retailers to offer them a solution. However, it remains uncertain as to whether the price tag will stay at 399 euros ($352) and whether smaller shops will have to follow suit. If that is the case, most shops in Germany are unlikely to make any profit on sales of the console.

The price is simpy too high.