Videogame Advertising

[GameMaster]

Electronic Arts' Battlefield 2142 contained in-game advertisements from IGA Worldwide.

The 1978 computer game, Adventureland, by Scott Adams, inserted an advertisement for his then forthcoming game, Pirate Adventure.

The FIFA International Soccer series, with commercial billboard advertisements featured in-game since 1994.

In Splinter Cell: Chaos Theory, a large glowing advertisement for AXE deodorant appears in the game.

Within Second Life, many brands and products have created stores and attractions within the virtual world, including American Apparel, Lego, and Toyota.

Everquest 2 included an in-game command line function which could be used to order the delivery of food from Pizza Hut.

The Pikmin series where real-life products serve as treasures to be collected.

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[Angrist]

Originally Posted by GameMaster

The Pikmin series where real-life products serve as treasures to be collected.

??

[Dylflon]

Coca-Cola is a consumable healing item in Ragnarok Online, an MMORPG.


Games like Tony Hawk pro skater show off a countless number of skater brands making that really smart in game advertising.


In SSX3, 7-up and the Honda Element were advertised extensively. You could get boards with decals of either two things. And in one of the levels you can grind on a pole though the spacious side doors of a Honda Element.

[Dylflon]

Oh, and for some reason I remember the Sims having a marketing deal with in-game McDonald's products. You should look into that.

OH! And in the Sims 2 you can guy an expansion pack that is entirely clothes from the clothing retailer H&M.